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Linda,
hello!
-
Where Is Ali?: Cuddling With Gene Simmons! (His
Idea...)
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Feature Article: 3 Lessons I Learned From My Very First
Sale (Way Back When)
- Ali
Recommends: My #1 Tool Pick for How to Accept Online
Sales
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ISSN 1544-7928
April 17, 2008
Volume VI, Issue 15
Published every Thursday. You are on
our list because you signed up for one of our programs. To change your subscription,
see link at end of email.
Sign me up
for this e-zine
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 Linda,
Well, here I am... with THE BEAST.
Yes, that's Gene Simmons of KISS, who was our keynote speaker at the Glazer-Kennedy
SuperConference two weeks ago. Amazing entrepreneur and marketer, terrible
flirt!
So glad I finally got a copy of the photo. You can see me
giggling and squirming to avoid him pulling me any closer...
But I was impressed with his talk and how ballsy he is
with all the businesses he owns, including a marketing firm whose biggest
client is the Indy 500. (Check out his show Family Jewels on A&E. Even my mom loves it!)
YES...the
Rumors About Me Are TRUE!
No, not THOSE rumors... ; ) the one about this year's Online Success
Blueprint Workshop being my LAST EVER.
I'll explain why later, but as you can imagine, we
anticipate selling out in RECORD time. So you'll be smart to GET READY as
soon as tickets
go on sale next week with our Early
Bird Discount. I'll keep you posted for sure.
In the meantime, MARK YOUR CALENDARS to join me
November 13-15, 2008, here in Los
Angeles. You won't want to miss this, I promise!
3 Lessons
I Learned From My Very First Sale
Today's article was written about my very first sale back
in 2004, and it got great feedback. I repeated this process each year since
then and tweaked it for even BETTER results, but there's nothing like your
FIRST to teach you those lessons to learn!
Can you guess what the biggest lesson was? See below...
Love and Success,
Alexandria K. Brown
"Live Your Good Fortune™"
 Our
Next *SILVER* MASTERMIND
Call is TUESDAY, MAY 6, 2008, 8:00 pm Eastern
"How
to use HeartSelling™ (not hard selling) to Double Your Income and Feel Great
About Selling Your Services" with
Alexandria Brown and special guest Sharla Jacobs.
Most entrepreneurs love what they do but struggle when it
comes to selling their services. The key to overcoming this is to use
Heartselling™ (not hard selling) to help your potential clients talk themselves into working with you. On this call, Ali and Sharla will
dispel common myths about selling and set you up to attract more clients
without compromising your values.
You'll learn:
* How to avoid feeling nervous and uncomfortable when
selling your services
* The 5 Elements you must include in every Heartselling
conversation (missing even one of these could be keeping you from attracting
the clients you deserve)
* How to stop stumbling when people ask you "How
much do you charge?"
* What "I can't afford it" really means and how
you can turn half of those 'no's' into 'yes's
* How to answer the question "What do you do?"
so that potential clients can't wait to hear more
This call is FREE for all Mastermind members. Not a
member? Join
now to access this call with Ali's special FREE 2-month "Silver
Membership" trial. (Past members can re-join at regular monthly
rate. See order form for details.)
 "3 Lessons I
Learned From Having My Very First Sale"
by Alexandria K. Brown
[*AUTHOR'S
NOTE: This article was written about my very first sale back in 2004. Each
year since then I've repeated the process and tweaked it for even GREATER
results. These days, a sale for me typically results in 6-figures. But I love
this simple example for teaching purposes. (I share all the details on how to
have a sale, step by step, at my "Online Success Blueprint
Workshop".)]
From past years of experience in selling information
products online, I knew that December sales are generally always slow. So
back in December 2004, I decided to try something different -- have my very
first sale.
I was always nervous in the past about having a sale.
Would it diminish the value on my information in people's minds? Would it
turn off my thousands of subscribers? Would the short-term cash flow be worth
the risk? I didn't want any of my readers to start associating my website
with Wal-Mart, having sales every other week, prices going up and down.
But something told me to try it... just once. Nothing
could go wrong; it was just an experiment. So on Monday, Dec. 13, I sent out
a special announcement to my e-zine list that said, "I've never done
this before, but this week only, I'm giving 50% 0FF all of these eight great
audio programs I've produced over the past 18 months. This is my gift to you,
to thank you for being a Straight Shooter
subscriber. Which ones do YOU want to grab today at 50% 0ff?"
I then listed all my audio programs' catchy titles, each
linked to its own sales page.
That one mailing resulted in over 94 sales, and most of
the orders were for multiple products.
My regular ezine issue came out that Thursday, and I
mentioned the sale in that as well. That resulted in another 31 sales.
But here's the biggie...
When Friday morning arrived, I wasn't sure whether to
send out one more email or not. I was concerned it would be too much and my
subscribers may be ticked off. The sale ended at midnight, and I'd already
sent two notices about it -- should I send out one more reminder? My rational
mind said no, these folks are aware of the deadline. But my instincts told me
yes. So I did. One more solo mailing, very similar to the original, but with
a big reminder that the sale expired at midnight Eastern (NY) time.
The result? An additional *116* sales *JUST*
from that last reminder email! These
are sales I would have never gotten unless I sent out that one last reminder.
Unbelievable! And you wouldn't believe all the orders coming in just before
the stroke of midnight. (I was thinking, "What are all these folks doing
home on the Internet on a Friday night?" And then I remembered that *I*
was sitting home on the Internet on a Friday night. : ))
I grossed over $11K from this event alone. (Not a bad
little experiment, yes?) Plus I gave many of my readers a chance to sample my
audio information products at a lower price than usual. Ideally they'll
realize how good my stuff is and purchase my higher priced products.
So here are three lessons I learned from this whole
experience:
1. Don't
be afraid to have a sale. But don't
have them frequently, and have a REASON for the sale. For example, my reason
was to thank my subscribers for staying on my list throughout 2004.
2. Don't
be afraid to send out a few reminders.
The key is to not overdo it. In the beginning, do less than you think your
list will tolerate. As you get to know your readership and their preferences,
and get them used to receiving more emails from you with special
announcements, you can increase your mailings. (But remember, the reason my
readers love to hear from me when I have something special to offer is
because I give them so much great content every week, and I don't overload
them with promotions.)
3. If you
set any type of deadline, be prepared to get the most orders close to the
deadline. I was surprised that I gave
people five full days to take advantage of the sale, but many people didn't
take action until the last minute - orders were piling in right up until
midnight, and people were begging me to let them "slide in" after!
Be strict with your deadlines though, or no one will take them seriously in
the future.
Some of my marketing guru friends tell me not to share
numbers, but I do anyway for a few reasons. One, to show you that this is
very possible, and two, to show you that I have nothing to hide. I'll always
share my secrets for success with my readers and clients -- there's plenty to
go around for all of us.
Now, go plan your next sale!
© 2003-2008 Alexandria Brown International Inc.
WANT TO
SEE MORE ARTICLES LIKE THIS ONE?
See Alexandria's Small
Business Marketing Blog.
WANT TO
USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:
Online entrepreneur Alexandria K. Brown publishes the award-winning
'Highlights on Marketing & Success' weekly ezine with 28,000+
subscribers. If you're ready to jump-start your marketing, make more money,
and have more fun in your small business, get your FREE tips now at www.AlexandriaBrown.com
Alexandria K. Brown
is CEO of Alexandria Brown International Inc.,
a company devoted to empowering women around the world with the tools to live
the freedom-based lives of their dreams.
If you liked today's issue, you'll love Ali's dynamic marketing and success
training products to help you market and grow your business -- and
yourself -- ranging from online
marketing strategies to wealth attraction and success mindset for
entrepreneurs.
While Ali's best known for her expertise in marketing,
her students share that her biggest impact comes from her philosophy of
"designing your business to create an extraordinary life™" -
ensuring your business revolves around your own personal values and
lifestyle. This, Ali says, is the most important key to bringing a business
owner their ultimate wealth and happiness.
You can learn more about Ali and her courses, programs,
and products, at her new corporate website, AlexandriaBrown.com.
Alexandria Brown International, Inc.
578 Washington Blvd. Ste. 130, Marina del Rey, CA 90292
Toll-Free Info & Customer Service: 877-510-2215
Info@AlexandriaBrown.com,
Fax: 877-742-8056
"Live Your Good Fortune™"
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Alexandria
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connection with any ad. Please do your own due diligence before purchasing
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